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Content Performance Auditor

You have 200 blog posts and no idea which ones drive revenue. Most content teams keep publishing without pruning — burying winners under dead weight. Connect your Google Analytics and find out which content to double down on, which to kill and what to publish next.

Content Performance Auditor visualization

What Is This Tool?

Every blog post you published cost time and money. Right now, a chunk of those posts are cannibalizing each other — splitting ranking authority and pushing both pages down. Others get zero traffic and drag your domain quality score with them. The Content Performance Auditor connects to your Google Analytics, classifies every content page by actual performance data and shows you exactly which posts earn their keep, which ones sabotage each other and where competitor gaps leave revenue on the table. You get a clear tier system (Top Performer, Hidden Gem, Underperformer, Dead Weight), cannibalization fixes and a 90-day calendar built from what the data says — not what feels right.

Connects to:Google Analytics

How It Works

Your URL runs through 5 AI stages. Each one handles a specific part of the analysis.

1

Data Pull

Pulls page-level metrics for all content pages from Google Analytics: sessions, time on page, bounce rate and conversions.

2

Classify

Sorts every content page into tiers: Top Performer, Hidden Gem, Underperformer and Dead Weight.

3

Cannibalization

Detects pages competing for the same keywords and recommends consolidation or differentiation.

4

Gap Analysis

Scrapes 3 competitor blogs to identify topic gaps and content opportunities you are missing.

5

Calendar

Generates a 90-day content calendar with specific article recommendations and priority scores.

What You Get

Content Tier Classification

Every page sorted into 4 tiers based on traffic, engagement and conversion data with clear criteria.

Hidden Gem Detection

Pages with high engagement but low traffic identified as candidates for promotion and internal linking.

Cannibalization Report

Page pairs competing for the same keywords with specific consolidation or redirect recommendations.

Competitor Gap Analysis

Topics your top 3 competitors cover that you don't — ranked by estimated search volume.

Dead Weight List

Pages with near-zero traffic and engagement flagged for update, merge or removal.

90-Day Calendar

Month-by-month content plan with article titles, target keywords and priority scores.

Not for you if...

You have fewer than 20 published content pages — there is not enough data to classify. Your blog is less than 3 months old — you need time before patterns emerge. You have no Google Analytics tracking — the audit pulls directly from GA, so there is nothing to analyze without it.

Free during beta

This tool is free while we refine the classification model with real-world data. Once we lock the scoring algorithm and add PDF export, it moves to a paid tier. Every audit you run now stays in your account permanently.

Is This For You?

Have 100+ blog posts but no idea which ones actually drive results?
Suspect some articles are cannibalizing each other's rankings?
Need a data-backed content strategy instead of guessing what to write next?
Want to identify which old posts are worth updating vs. deleting?
Planning next quarter's content calendar and need direction?
Client asking for a content audit with actionable recommendations?

Frequently Asked Questions

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